The Size of Fujian's Market The Province of Fujian consists of 9 administrative units centering on 9 major cities, namely, Fuzhou, Xiamen, Quanzhou, Zhangzhou, Sanming, Putian, Nanping, Longyan and Ningde. It has a population of 35.81 million. With its per capita GDP reaching RMB 25,424 in 2007, Fujian's aggregated sales of consumer goods in the same year rose to RMB 318.8 billion.

The Radiation of Fujian's Market Fujian is situated in and hence serves as the link between the Pearl River Delta to its south and the Yangtze River Delta to its north. Together, the three regions constitute by far the largest economic block in China, boasting a population of over 300 million and an aggregated GDP more than US$ 1,000 billion. In addition, Fujian's location enables it to have as its economic hinterland China's entire central region, which consists of 6 provinces, including Jiangxi, Hunan and Hubei. And once the direct links in mail, transport and trade between China's mainland and Taiwan are established, Fujian is destined to serve as the hub for storing and transporting products from and to Taiwan.